Recently I sat down to talk with John Sottile of NYC Serp, for their interview series. We discussed the graphic design process, it's value, as well as inspiration and how Empirical Designs got started. You can check out the interview here.
John is a Marketing and SEO expert and he had some amazing advice he wanted to share with our readers:
In order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to continuously sell itself to its target market. Having a professional brand identity allows consumers to visualize your brand’s core values and beliefs. First impressions are everything, so having a logo that captures the consumer's’ attention is essential. However, getting a logo design is just one small step of the process. There are several other ways to create brand synergy, such as promoting your brand with business cards, websites, flyers, and merchandise. In order for these marketing mediums to be successful, it is important to hire a graphic designer that understands your brand's needs and can create compelling visuals that will compliment your brand and attract new business. Designers are able to bridge the gap between business owners and potential consumers through visual communication, something often overlooked by most business owners.
Read MoreRecently I had the opportunity of working with a great up-and-coming band called The Everyday Anthem. The Everyday Anthem is hardworking pop-rock quintet from Atlanta, Georgia, for fans of All Time Low, Hit The Lights, and Boys Like Girls. Their newest release and debut full length album “Nobodies” was produced by All Time Low’s Rian Dawson at his studio in Nashville, TN. Nobodies debuted on March 24th, and the hit single “Wish You Well” premiered on Alternative Press.
Read MoreThere are so many bands that end up falling short of their goals because they don’t learn how to promote their band on social media. One of the biggest issues I’ve noticed is that bands fail to develop a content strategy across their social media channels. People use social media every day because they want to consume content. You don’t need to be a social media guru to know that posting memes is a great way to get likes and attention to your band page. I can’t stress how important it is to keep your fans engaged.
Read MoreOblique Strategies 03: Use An Unacceptable Color
Weekly, Empirical Designs will premier a new piece of artwork inspired by a randomly selected strategy from a special deck of cards called the ”Oblique Strategies”. The series will serve as a tool that assists us to push the boundaries of the designs we create, by forcing ourselves to think outside the box for solutions and inspiration. This week’s strategy is titled "Use An Unacceptable Color".
Read MoreWeekly, Empirical Designs will premier a new piece of artwork inspired by a randomly selected strategy from a special deck of cards called the ”Oblique Strategies”. The series will serve as a tool that assists us to push the boundaries of the designs we create, by forcing ourselves to think outside the box for solutions and inspiration. This week’s strategy is titled “Think Of The Radio”.
Read MoreOnce weekly, we will premier a new piece of artwork inspired by a randomly selected strategy from a special deck of cards called the "Oblique Strategies". The series will serve as a tool that assists us to push the boundaries of the designs we create, by forcing ourselves to think outside the box for solutions and inspiration.
Read MoreA Priest, a Rabbi, and a Minister walk into a record store, the Priest picks up a Lady Gaga CD and hands it to the Rabbi. This might sound like the beginning of a cruel joke but stick with me here. No matter who walks through the door of the record store, no matter who logs onto iTunes and starts scrolling through the new releases they all have one thing in common. The first thing they are going to see is album artwork. It’s a tough reality for musicians to face, but their “book” WILL be judged by its cover. An album cover can be as pivotal as the music and certainly serves multiple purposes. Exceptional art draws listeners to your music, it may even tell a story that serves as the canvas upon which your music is painted. The cover may serve as a central lyrical theme in the music, or highlight a song or emotion the artist wants to invoke in the listener. Many angles can be played, depending on the layout and the presentation but the importance is paramount.
Read MoreA logo is the single most important aspect of a brand. It is a graphic representation of your business that helps visually connect your brand to your audience. A logo is intended to represent the face of a company, and it’s supposed to be unique enough to stand out from the rest of the crowd. Everyone knows that first impressions are everything, and a logo is your clients first impression of your business. This is why finding the right designer for your logo is so important.
Read MoreI’d just turned 22 in the summer of 2012. I had spent the better part of the last decade playing in minuscule garage bands. Covering Local H with my friends, and naively writing terrible songs about the conditions of my formative years. My band Backslashes & Bad Ideas finally had a steady lineup and a handful of songs we felt proud of. We played the same two or three local venues similar to a record on repeat, honing our craft. Gearing up for a road trip across state lines to a real deal recording studio. We felt like rockstars, but deep down we all knew it was the furthest thing from the truth.
Read More![[ Infographic ] How Customers Use Google To Find Your Website](https://static1.squarespace.com/static/55f742d3e4b0c173c6bcc4c6/5786fe0d9de4bb9d35f110b1/5af64ddd758d46b9d4f93f50/1526590206475/serp.png)
