[ Infographic ] How Customers Use Google To Find Your Website

Recently I sat down to talk with John Sottile of NYC Serp, for their interview series. We discussed the graphic design process, it's value, as well as inspiration and how Empirical Designs got started.


John is a Marketing and SEO expert and he had some amazing advice he wanted to share with our readers:

Your business needs to have a website in 2018. The internet has changed the way customers are finding businesses. People have the ability to review and compare services in the palm of their hands thanks to mobile search. There’s over 2.6 billion local searches going on every month, and that number only continues to grow. With this in mind, there are many reasons you should considering re-designing your website if it isn’t optimized already.

Not only does having proper branding make you stand out from the rest of the crowd, but it also helps establish trust with prospective clients. If your website ranks higher in local search, you’re more likely to capture all of those leads and traffic. A few years ago, you needed to have a flashy website with lots of features to get ranked. The current trend in web design is to have a clean and consistent website that’s optimized for mobile search. Google wants to rank websites that provide the best user experience for its users.

Check out this infographic below to learn more about the benefits of having a good website design and local SEO.

If you’re a business owner in need of a new website or a re-design, Our NYC web design company offers a free consultation for our design services. Fill out our contact form today with as much information as possible and we can discuss your website strategy.