A logo design is a visual representation of your brand's core values and messaging. There are several different types of logo designs including symbols, icons, mascots, lettermarks, and wordmarks. Not only is a logo the face of your company, but it’s also the core of your entire branding efforts. You want a logo that looks great on letterheads…
Read MoreRe-designing your website can be a critical and pricey undertaking and the truth is that this isn't a decision you can make on a whim. When your clients or customers are so used to your online store's appearance and features then it impacts your business' sales. But should you risk changing this dynamic and rock the boat with a website redesign? There will come a time when…
Read MoreRecently I sat down to talk with John Sottile of NYC Serp, for their interview series. We discussed the graphic design process, it's value, as well as inspiration and how Empirical Designs got started. You can check out the interview here. John is a Marketing and SEO expert and he had some amazing advice he wanted to share with our readers…
Read MoreIn order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to continuously sell itself to its target market. Having a professional brand identity allows consumers to visualize your brand’s core values and beliefs. First impressions are everything, so having a logo that captures the consumer's’ attention is essential…
Read MoreRecently I had the opportunity of working with a great up-and-coming band called The Everyday Anthem. The Everyday Anthem is hardworking pop-rock quintet from Atlanta, Georgia, for fans of All Time Low, Hit The Lights, and Boys Like Girls. Their newest release and debut full length album “Nobodies” was produced by All Time Low’s…
Read MoreThere are so many bands that end up falling short of their goals because they don’t learn how to promote their band on social media. One of the biggest issues I’ve noticed is that bands fail to develop a content strategy across their social media channels. People use social media every day because they want to consume content. You don’t need to be a social media guru…
Read MoreThis week's entry gives you a behind the scenes look into our collaboration with streetwear company Legendary Apparel. Legendary Apparel is a clothing brand based out of my hometown of Staten Island, New York. Their goal is to create streetwear with a bold meaning and a higher purpose. They tout, Legendary isn't just a name - its a movement…
Read MoreGrowing up in the age of the Walkman, I didn’t have much of a personal relationship with the radio. When I think of the term “radio” I always picture a golden age, way before my time filled with antiquated broadcasting equipment, and fast talking announcers. The radio always seemed so unique yet ethereal to me. So in this week’s entry I set out to…
Read MoreOnce weekly, we will premier a new piece of artwork inspired by a randomly selected strategy from a special deck of cards called the "Oblique Strategies". The series will serve as a tool that assists us to push the boundaries of the designs we create, by forcing ourselves to think outside the box for solutions and inspiration.
Read MoreNo matter who walks through the door of the record store, no matter who logs onto iTunes and starts scrolling through the new releases they all have one thing in common. The first thing they are going to see is album artwork. It’s a tough reality for musicians to face, but their “book” WILL be judged by its cover. An album cover can be as pivotal as the music…
Read MoreA logo is the single most important aspect of a brand. It is a graphic representation of your business that helps visually connect your brand to your audience. A logo is intended to represent the face of a company, and it’s supposed to be unique enough to stand out from the rest of the crowd. Everyone knows that first impressions are everything, and a logo is your clients first impression…
Read MoreI’d just turned 22 in the summer of 2012. I had spent the better part of the last decade playing in minuscule garage bands. Covering Local H with my friends, and naively writing terrible songs about the conditions of my formative years. My band Backslashes & Bad Ideas finally had a steady lineup and a handful of songs we felt proud of…
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