Guest Post, Written by: Nicholas Rubright. Because of the fact that they have Facebook, Twitter, and Instagram accounts, many musicians consider a website as an optional extra. It’s upsetting because a website is one of the most valuable things a musician can use to promote their music online. Yes, you technically have…
Read MoreIn an interview with UK based design-centric platform It’s That Nice, one of the world’s most prolific graphic designers Michael Bierut provided my favorite summary of what a logo really is. He described a logo as “the simplest form of graphic communication”. He continued, “in essence, it is a signature, a way to say, “This is me.” The illiterate’s scrawled X is a kind of logo…
Read MoreGetting a new logo design for your business is an exciting time! Now that you have a professional logo design for your brand, it’s time to learn when and how to use each logo file type. At Empirical Designs, we always make sure to include the essential files needed to ensure your brand is represented in the highest fashion across all of your marketing channels. Some graphic designers…
Read MoreIf you’re having trouble finding a trusted web design studio to partner with, you’re not alone. All you have to do is search for “top design studios near me” and you’ll be swamped with several agencies all claiming to be the best fit and promise you the world. The purpose of a business website is to build brand awareness, trust, and authority in your industry…
Read MoreYour website is an asset for your business that should be bringing in new leads. If customers aren’t finding you on the web, it could be a sign that it’s time to update your website with a redesign. Empirical Designs put together this infographic to show you how your web design could be affecting your rankings. An outdated website could be turning clients away from you…
Read MoreA logo design is a visual representation of your brand's core values and messaging. There are several different types of logo designs including symbols, icons, mascots, lettermarks, and wordmarks. Not only is a logo the face of your company, but it’s also the core of your entire branding efforts. You want a logo that looks great on letterheads…
Read MoreRe-designing your website can be a critical and pricey undertaking and the truth is that this isn't a decision you can make on a whim. When your clients or customers are so used to your online store's appearance and features then it impacts your business' sales. But should you risk changing this dynamic and rock the boat with a website redesign? There will come a time when…
Read MoreRecently I sat down to talk with John Sottile of NYC Serp, for their interview series. We discussed the graphic design process, it's value, as well as inspiration and how Empirical Designs got started. You can check out the interview here. John is a Marketing and SEO expert and he had some amazing advice he wanted to share with our readers…
Read MoreIn order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to continuously sell itself to its target market. Having a professional brand identity allows consumers to visualize your brand’s core values and beliefs. First impressions are everything, so having a logo that captures the consumer's’ attention is essential…
Read MoreRecently I had the opportunity of working with a great up-and-coming band called The Everyday Anthem. The Everyday Anthem is hardworking pop-rock quintet from Atlanta, Georgia, for fans of All Time Low, Hit The Lights, and Boys Like Girls. Their newest release and debut full length album “Nobodies” was produced by All Time Low’s…
Read MoreThere are so many bands that end up falling short of their goals because they don’t learn how to promote their band on social media. One of the biggest issues I’ve noticed is that bands fail to develop a content strategy across their social media channels. People use social media every day because they want to consume content. You don’t need to be a social media guru…
Read MoreThis week's entry gives you a behind the scenes look into our collaboration with streetwear company Legendary Apparel. Legendary Apparel is a clothing brand based out of my hometown of Staten Island, New York. Their goal is to create streetwear with a bold meaning and a higher purpose. They tout, Legendary isn't just a name - its a movement…
Read MoreGrowing up in the age of the Walkman, I didn’t have much of a personal relationship with the radio. When I think of the term “radio” I always picture a golden age, way before my time filled with antiquated broadcasting equipment, and fast talking announcers. The radio always seemed so unique yet ethereal to me. So in this week’s entry I set out to investigate how radios are built…
Read MoreLess than a mile from my home stands an overworked steel Cantilever Bridge, which connects my hometown of Staten Island, NY and Perth Amboy, NJ. To put it mildly, the Outerbridge Crossing is an eye-sore. Despite the constant commuter traffic and the $15 toll just to get into New York, the bridge is run down and in desperate need of expansion and repair…
Read MoreNo matter who walks through the door of the record store, no matter who logs onto iTunes and starts scrolling through the new releases they all have one thing in common. The first thing they are going to see is album artwork. It’s a tough reality for musicians to face, but their “book” WILL be judged by its cover. An album cover can be as pivotal as the music…
Read MoreA logo is the single most important aspect of a brand. It is a graphic representation of your business that helps visually connect your brand to your audience. A logo is intended to represent the face of a company, and it’s supposed to be unique enough to stand out from the rest of the crowd. Everyone knows that first impressions are everything, and a logo is your clients first impression…
Read MoreI’d just turned 22 in the summer of 2012. I had spent the better part of the last decade playing in minuscule garage bands. Covering Local H with my friends, and naively writing terrible songs about the conditions of my formative years. My band Backslashes & Bad Ideas finally had a steady lineup and a handful of songs we felt proud of…
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