Logo Design Files - How To Properly Use Your New Logo


Getting a new logo design for your business is an exciting time!

Now that you have a professional logo design for your brand, it’s time to learn when and how to use each logo file type.

At Empirical Designs, we always make sure to include the essential files needed to ensure your brand is represented in the highest fashion across all of your marketing channels.

Some graphic designers will hold your files hostage until you pay for each file individually. Websites like Fiverr will often bait amateurs in with a $5 logo design, only to find out you need to pay much more if you want all of your files.

Any reputable NY graphic design agency will provide you with all of the files you need to get started without any hassle.

Here are the three most essential files you need to have for your logo design:


Vector Files

Commonly AI or EPS, Sometimes PDF
Most Common Use: Large Format Printing

A vector file suggests that the logo was created with special design software, such as Adobe Illustrator. According to Shutterstock, a vector is a computer graphic that uses mathematical formulas to render its image, instead of using pixel data like a raster file.

Vector files allow you to re-size your graphics without compromising quality. This means you can enlarge your logo to make it stand out on any size of print media. These files are the highest quality representations of your logo.


PNG Files

Most Common Use: High Quality Digital Media

A PNG file is an image filed stored in a Portable Network Graphic format.
It can be a lossless or lossy format depending on how the image is exported from it’s native program.

These files are often used for everything on the web, including your website, citations, social media profiles, and e-mail templates. These images have transparent backgrounds that make it easy to combine with any digital assets you have.

While PNG files are often larger files, they’re worth having for a more professional look around the web. It’s important to consider load-time and how much content is already on a webpage when deciding whether to use a PNG or JPEG file.


JPG Files

Sometimes .JPEG
Most Common Use: Quick and Easy for Web

JPG or JPEG (Joint Photographic Experts Group) files are a lossy format, used for displaying your branded collateral digitally. These files are more commonly found on the web due to their smaller file sizes, reducing website loading times.

According to W3Techs.com, nearly 73% of all surveyed websites use JPG/JPEG images. They also make great preview images for clients, even on mobile. They can be opened by most imaging editing software, allowing for easy accessibility.

Is your company thinking of getting a new logo design?

If you’re debating whether or not your brand could use a logo redesign, contact the branding experts at Empirical Designs.
We offer a FREE consultation on all of your graphic design needs.

Nicolas DePalo