5 Tips for Finding the Best Web Design Company

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If you’re having trouble finding a trusted web design studio to partner with, you’re not alone.

All you have to do is search for “top design studios near me” and you’ll be swamped with several agencies all claiming to be the best fit and promise you the world.

The purpose of a business website is to build brand awareness, trust, and authority in your industry or niche. If your website isn’t gaining any traction or conversions, there could be a design flaw preventing it from reaching its potential.

This is why it’s important to find a web design studio that understands your company vision and can design a website built around those goals. Cutting corners on a website can result in a costly error that can turn business away.

How can you find the best web designer?

When you invest in a new website for your business, you’re going to want the best bang for your buck. A cheap website that cuts corners will end up doing more harm than good for your company. The biggest issue with these cookie cutter packages is that they often lack any originality to them. They are easily forgettable and a poor representation of a brand.

To get the most out of your website, you need a website that leaves an everlasting impression on your customers.

Here are 5 ways you can ensure you’re partnering with the right web design agency in NY:

1. They have a real design portfolio

Any reputable graphic design agency will have a portfolio of recent work and projects completed. You can find a designer with a style you like and compare work between some of the most popular design agencies across the nation. Make sure they work with R E A L businesses that have actual websites you can make reference to.

You can also find examples of websites you like and contact those designers as well. More often than not, a design agency will leave a reference to their website in the footer of their clients page.

2. They have positive reviews from satisfied customers

With social media taking over our everyday lives, reviews can make or break a brands reputation. Make sure you take the time to read a graphic design company’s reviews on Yelp or Facebook to make sure there are reviews from real clients. Reviews are easy to fake, so if something seems suspicious, it could be a sign that the company is trying to hide something.

3. They’re a full service graphic design studio

Many agencies will claim that they’re the go-to place for graphic design services, only to outsource most of your work to cheaper offshore laborers. Imagine entrusting a design agency with one of the most important assets of your company, only to find out that it’s being outsourced for cheap and up marked for three times the cost. This is a disaster waiting to happen. Some services a graphic design company offer include:

Logo Design & Branding

These core services are the first step in bringing brands to life. Finding the right logo designer can often be a challenge due to several agencies outsourcing their work to cheap designers on fiverr. The ability to understand how graphic design brings value to your brand is priceless. A good logo design will be the face of your brand for many years to come.

Responsive Web Design

Websites should function smoothly across all web devices. It should also be a tool for your showcase your services to your customers and bring in new business.

Print collateral

You need professional branding collateral if you want people to take your business seriously. Creative copy and engaging graphics are a recipe for branded collateral that bring results.

Search Engine Optimization (SEO)

You want your website to be built with search engine optimization in mind. SEO increases your websites performance in the search engine results page. Make sure your website is optimized from the jump so you get the most out of your new website.

4. They can be easily contacted

Does your graphic designer have a phone number or e-mail you can reach them at any (reasonable) time? It can often be difficult to get in touch with design studios that are across the country or overseas. An advantage of partnering with a local graphic design agency is the ease of communication throughout the entire process.

5. They don’t vanish after the project completion

A graphic design agency can be a great long term partner for your business. It’s much easier to utilize an agency you trust with your brand image as opposed to using multiple designers for different branding projects. You want your brand to have a consistent look across all of your branding collateral.

Launching your website is only the beginning of your digital marketing process. You can establish a social media strategy to engage with users on social media. Social media posts that are accompanied with graphics or videos receive more interaction than plain text posts. You can also use social media to promote your new website.

Are you looking to partner with a New York Web Design Company?

At Empirical Designs, we’re always looking for new and exciting projects to work on. We are proudly recognized as a top New York Web Design Company on DesighRush. If you have a project you’d like to tell us about, feel free to fill out our contact form to schedule a FREE phone consultation to discuss all of your graphic design needs.

Nicolas DePalo