Posts tagged Print Marketing
How Graphic Design Can Add Value To Your Brand

In order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to continuously sell itself to its target market. Having a professional brand identity allows consumers to visualize your brand’s core values and beliefs. First impressions are everything, so having a logo that captures the consumer's’ attention is essential…

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Case Study: The Everyday Anthem’s Album Art Design Process

Recently I had the opportunity of working with a great up-and-coming band called The Everyday Anthem. The Everyday Anthem is hardworking pop-rock quintet from Atlanta, Georgia, for fans of All Time Low, Hit The Lights, and Boys Like Girls. Their newest release and debut full length album “Nobodies” was produced by All Time Low’s…

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Band Promotion - Five Effective Ways To Promote Your Music

There are so many bands that end up falling short of their goals because they don’t learn how to promote their band on social media. One of the biggest issues I’ve noticed is that bands fail to develop a content strategy across their social media channels. People use social media every day because they want to consume content. You don’t need to be a social media guru…

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Case Study: Empirical Designs x Legendary Apparel Streetwear

This week's entry gives you a behind the scenes look into our collaboration with streetwear company Legendary Apparel. Legendary Apparel is a clothing brand based out of my hometown of Staten Island, New York. Their goal is to create streetwear with a bold meaning and a higher purpose. They tout, Legendary isn't just a name - its a movement…

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The Importance of (Great) Album Art

No matter who walks through the door of the record store, no matter who logs onto iTunes and starts scrolling through the new releases they all have one thing in common. The first thing they are going to see is album artwork. It’s a tough reality for musicians to face, but their “book” WILL be judged by its cover. An album cover can be as pivotal as the music

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The Truth About Cheap Logo Design

A logo is the single most important aspect of a brand.  It is a graphic representation of your business that helps visually connect your brand to your audience. A logo is intended to represent the face of a company, and it’s supposed to be unique enough to stand out from the rest of the crowd. Everyone knows that first impressions are everything, and a logo is your clients first impression…

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