Posts tagged How To
Why Your Business Needs To Consider a Website Redesign

Re-designing your website can be a critical and pricey undertaking and the truth is that this isn't a decision you can make on a whim. When your clients or customers are so used to your online store's appearance and features then it impacts your business' sales. But should you risk changing this dynamic and rock the boat with a website redesign? There will come a time when…

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[ Infographic ] How Customers Use Google To Find Your Website

Recently I sat down to talk with John Sottile of NYC Serp, for their interview series. We discussed the graphic design process, it's value, as well as inspiration and how Empirical Designs got started. You can check out the interview here. John is a Marketing and SEO expert and he had some amazing advice he wanted to share with our readers…

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How Graphic Design Can Add Value To Your Brand

In order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to continuously sell itself to its target market. Having a professional brand identity allows consumers to visualize your brand’s core values and beliefs. First impressions are everything, so having a logo that captures the consumer's’ attention is essential…

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Case Study: The Everyday Anthem’s Album Art Design Process

Recently I had the opportunity of working with a great up-and-coming band called The Everyday Anthem. The Everyday Anthem is hardworking pop-rock quintet from Atlanta, Georgia, for fans of All Time Low, Hit The Lights, and Boys Like Girls. Their newest release and debut full length album “Nobodies” was produced by All Time Low’s…

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Band Promotion - Five Effective Ways To Promote Your Music

There are so many bands that end up falling short of their goals because they don’t learn how to promote their band on social media. One of the biggest issues I’ve noticed is that bands fail to develop a content strategy across their social media channels. People use social media every day because they want to consume content. You don’t need to be a social media guru…

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How I Became A Freelance Graphic Designer in Staten Island, New York

I’d just turned 22 in the summer of 2012. I had spent the better part of the last decade playing in minuscule garage bands. Covering Local H with my friends, and naively writing terrible songs about the conditions of my formative years. My band Backslashes & Bad Ideas finally had a steady lineup and a handful of songs we felt proud of…

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